Willard Vivien

Looking for a conventional,
non-risk taker, corporate guy?

Don't hire me.


I'm hyper-creactive. I love breaking conventions. And I have never worn a tie.

Looking for a
conventional,
non-risk taker,
corporate guy?

Don't hire me.


I'm hyper-creactive.

I love breaking conventions.

And I have never worn a tie.

What to expect by asking,

Let me hear some ideas!

    What to expect by asking,

"Let me hear some ideas!"

Schools work perfectly to shape someone's mind in a box.

To avoid one from making mistakes and breaking the rules.

This is an issue when you need to think outside-the-box to find remarkable, disruptive, and highly profitable marketing ideas - like for ads, which inherently need uniqueness to generate tremendous results.


And how could someone effortlessly "think different" if he studied for years to think and work like everyone else? To learn the same things in the same way? To blend in rather than stand out?


It doesn't mean that marketing school-issued employees are unable to make a business thrive.
This couldn't be further from the truth.


It means that self-taught individuals are better at "thinking different" and being out-of-the-box creative, while school-issued employees are far more productive in implementing and leveraging these highly profitable ideas.


These two profiles are neither superior nor inferior to the other one. They complement each other, paving a business growth with a symbiotic combination of fresh creativity and perfect execution.


And while you already employ performing shaped-by-school brains, you're unlikely to employ a...

wild creative brain

wild brain

I don't want to overwhelm anyone.


I can't send all the ideas, copy, and improvements my brain comes up with for my clients.


This overabundance led me to uncover what makes an idea or improvement great, rather than just good. There are three key points to analyze:



  -   Money/time costs (the lower, the better).

  -   Potential profits (the higher, the better).

  -   Chances of success (same here).



An utopic idea or improvement doesn't cost a dime or time, has 100% success, and generates more growth than anyone ever dared to dream of.


I select ideas and improvements that are as near as possible to this utopia.


Which wouldn't be possible without an...



outside-the-box brain education

This education isn't superior to an MBA or a marketing school’s education.

It's a different type of education - precisely what you need in order to get outside-the-box ideas, improvements, and perspectives to make a business stand out and thrive like never before.


What does a different
type of education look like?

Here are a few of the best books and mentors I learned from. I recommend them in priority to any entrepreneur or marketer who is eager to make his brand and product stand out.

What does a different type of education
look like?

Here are a few of the best books and mentors I learned from. I recommend them in priority to any entrepreneur or marketer who is eager to make his brand and product stand out.

Science of Virality

"Contagious, why things catch on" by Jonah Berger:

The only serious book about social science studies answering the question "how to make products, brands, videos, and whatever you want VIRAL?"
(Hint: uniqueness and outside-the-box ideas are a part of the answer - like Lyft's pink mustaches).


I read it and brainstorm about his scientific insights each time I want to find a genius move for a client's business.

Historical Ad Campaigns

Jeff Goodby and Rich Silverstein, owners of the most rewarded marketing agency in the world: GS&P.


Legendary campaigns like "Got Milk?" that increased the milk sales of the entire USA by an astonishing 7%?


That's them.

I did everything I could to soak up their experience, difference, and marketing genius through the inside course I had access to (delivered by Jeff and Rich themselves).

Breakthrough Copywriting

"Breakthrough Advertising" by Eugene M. Schwartz:


Of the dozens of copywriting books and courses I got through again and again, I never found any better resources on the matter - and by far. It's not about techniques to replicate. It's about principles properly channeling your creativity while letting uniqueness - breakthrough - happen.


That's why I read and used this Bible far more than any other copywriting book.

Deep Market Research

Chris Voss.

This legend of the negotiation world built his tactics based on his never-seen-before experience as a top 1 FBI hostage negotiator and CEO of his consulting firm. 

These empathy-based tactics make the other side feel safe to confide in every thought and feeling he can.


I have never experienced a better way to uncover a market's hidden desires and emotions nobody has found before.

Rooted Psychology

I've been raised by a psychologist.

She contaminated me with his love of helping people and understanding human behavior and emotions.


Books on the matter surrounded my high-level curiosity and empathetic nature. I learned to read people, and how to use and defuse their emotions.

Could you dream of a better childhood as a marketing consultant?

And so much more...

Even if I would have only learned from these wonderful teachers, my brain would have been far more than able to come up with highly profitable ideas, copy, and insights to accelerate my clients' growth.

But I could never have shut my curiosity down.

I experimented the knowledge delivered by hundreds of valuable books, courses, and renowned teachers. I explored seemingly irrelevant fields like screenwriting, geopolitics, rhetoric, arts, mythology, neurosciences... 


And I continue to do so. It's a part of my...

brain genius training program

I want my brain to be able to push his limits every day.
I take care of him like a world-class athlete takes care of his award-bringer body.

You can use this program to expand
and leverage your genius:


I want my brain to be able to push his limits every day.
I take care of him like a world-class athlete takes care of his award-winning body.

You can use this program to expand
and leverage your creativity.

Brain Workout

Creativity works like a muscle.

The harder and more consistently it is used, the more it grows, and the easier it becomes to find great ideas. Every day, 20 to 30 minutes after a meal*, take something you need an idea for and make your brain find at least ten ideas instead of one. Once it become easy, increase this number by five.

No one can overestimate the creative fluency this routine brings.

*More on that in "Brain Refueling".

Brain Growth

History, sciences, cultures, technology… We should always keep some time to soak everything we're curious about.
Learning keeps our brains entertained, sharpened, and allows them to deepen the field of possible ideas - it's all about connecting different things to each other.

P.S.
Personally, even though it's not always possible, I tend to avoid marketing and business books everyone reads and focus on the unknown or old ones; it's all about keeping my perspective and my creativity differents.

Brain Refueling

Our brain is the organ that consumes most of our energy (it uses a LOT of glucose).


If you feel a little low, maybe anxious, stressed, with difficulties to think clearly and efficiently - or just want to be at your best to take a decision or find an idea? Eat a healthy meal or snack and wait for 20 to 30 minutes - it's the time our body needs to craft some glucose from what we ate.

In general, make sure to fuel him enough throughout the day by eating sufficiently - like a professional athlete would make sure to eat enough protein to gain or maintain mass. If you're skipping breakfast, reconsider this habit. Investing three minutes to eat a banana and a yogurt is a profitable move.

Brain Breath

Allow your brain some space to breathe:

Exercising, achieving chores, simple manual tasks, other no-brainy things - and especially doing nothing - allow our brains to express themselves and let the ideas flow.

Neuroscientists call that the "default mode." Among other benefits, they discovered we couldn't be more intellectually and creatively efficient than when our brain is in this state.

But we can't activate it if we keep him busy all day long with work or our smartphone.


So keep that in mind: as long as your job requires efficient thinking and creativity, doing nothing is VERY productive.

Brain Massage

When you exercise a lot, you risk getting sore the next day - and being unable to perform at 100%. It's the same with our brains.


So at the end of each day, I untie mine's thoughts with a nice brain massage. The core concept is to write down what he's thinking right now. It allows to take a step back, make some order, and recalibrate his focus on what matters. It's essential for brains naturally functionning via divergent thinking - a highly creative way of thinking that also leads to high overwhelm and scattering.

Brain Recovery

How could someone have a top-performing brain if he doesn't have a great sleep quality?


I sleep at least eight hours a night at consistent hours. I track my sleep quality with an adapted cardiac sensor and use an algorithm to uncover what habits improve or harm my sleep. When needed, I adjust my circadian rhythm with melatonin intakes.


But no one needs to do all of that. Getting sufficient sleep is enough to make a big difference in your brain's daily performance.

Now that you're aware I'm deranged...

 It's time to talk about where I focus most of my brain's workforce to deliver ideas, improvements, copy and advice leading to great profit increases.

Now that you're aware that I'm deranged...

It's time to talk about where I focus most of my brain's workforce to deliver ideas, improvements, copy and advice leading to great profit increases - and sometimes, profit multiplication.

what my brain delivers

Analyzing funnels, metrics, copy, conversion locations...

...And whatever I need to identify the most improvable and profitable points - where it makes the most sense to focus my brain first to quickly and easily leverage additional growth: lead conversion, buying frequency, churn rate, sales page copy, top-of-funnel marketing...

Coming Up with Outside-The-Box Ideas.

...That require the least time and money possible to implement while bringing good to astonishing growth. I ensure that none of them exceed the capabilities and resources of a given client's team, while accounting the fact that they already have a lot to do.

Crafting Virality Factors.

Making a product go viral is one of the best ways to grow faster than ever, whether you have a big advertising budget or not. Nevertheless, there's a tricky part: finding the viral factors. I would lie if I'd say that my brain nails it every time, but this is one of his favorite tasks.

Fixing the Work of a So-called Marketing Agency.

I’m sick of hearing about pricey marketing agencies that delivered « normal » results – barely enough to survive. But sometimes, it’s possible to generate out-of-the-norm results just by refining and using a part of their work in a different way. Sometimes.

Testing Other Top-of-Funnel Approaches.

If I don't see anything that would bring major improvements in existing top-of-funnel approaches - and if it's where my focus would be the most profitable - we work on testing and building some new ones.

Bringing New Top-of-Funnel Approaches.

As there are always new ways to capture traffic, it isn't rare to omit some of them that are incredibly profitables until everyone uses them. I keep myself aware of these new tools and trends to share the ones that could significantly impact my clients' business growth.

Improving Marketing Positioning.

We tend to stay between the lines, afraid to be different. It's a human trait: being accepted by our peers was a matter of survival. So, if you're not afraid of how your uniqueness will be perceived, it means you aren't showing it enough to stand out from the crowd. I ensure my clients wave and leverage their originality as much as possible.

Uncovering Hidden Emotions and Behaviors.

It's impossible to overestimate the value that some conversations can bring to a business. Simple phrases overheard from customers have led to the most successful ads ever made. Getting a market to confide in me is one of the first things I do to come up with highly-profitable ideas and copy.

Discovering Better Hooks and CTA.

Ads leads, landing pages USP, blogposts titles, sales pages headlines... Those minors and risk-less modifications lead to more profits at the end of the year thanks to just a few hours of implementation (and a lot of hard thinking and marketing research, but I'm in charge of it).

Attracting Attention With Unconventional Approaches.

By "unconventional," I don't mean unethical or controversial. I mean unusual and off the book.


Novelty makes humans attentive - it triggers noradrenaline secretion. But we don't profit enough from this trait. We unconsciously tend to follow existing paths rather than venture into the unknown by trying new things, where undiscovered treasures await the audacious.

Which way will you go?

Understanding the Right Product Improvements.
(And the many time-wasting ones)

There's no great marketing without a great product. But you may have notice that listening to your market and customers could end up wasting time adding features that will not improve sales, churn rate, or customer satisfaction. I ensure that my clients are building the product their market will pay for - not the one people think they want. 

Breaking Through New Ceilings.

...With, among other things, a marketing approach tailored to the next state of awareness and/or sophistication. Let your competitors fight each other for market crumbs. Outsmart them by discovering new pieces of the pie you can stuff your growth with.

Bringing New Perspective and Solutions.

...To some situations and problems troubling my clients day and night. Like a lack of funds, a dangerous competitor, a vital contract ending… You name it. I don’t let anyone down and use my network if necessary. There's always a solution.

Writing Unconventional and Memorable Ads Copy.

...That hooks, captivates, converts, and makes a market fall in love with a brand and product.
I love writing ads so much it's not uncommon for my clients to get a new script from me even though they didn't ask for it. I can't help it.

...And many other things.

Each client's face different needs and situations that nobody encountered before.
As long as it requires deep thinking, creativity and marketing experience, I'm in.

Do you know what's best?


All of that doesn't cost my clients a dime until it pays off.

I'm only paid with part of the additional profits I've brought. There is no money up front, no retainer, no hidden costs or clauses.

There is a good reason I work this way.


My brain and creativity perform at their best when they don't feel constrained. This kind of contract is perfect for them and my clients:

 -  They're sure I do everything to maximize their profits (it maximizes mine).
 -  They don't need to unlock a new budget to pay me as I only get a part of the additional and measurable profits I've brought.
 -  They don't risk wasting money on someone who will not - or barely - bring them the expected results even after endless back-and-forth revisions.


There's only one downside.
I need to carefully select my clients to ensure I will not waste my brain's time.

My clients' Fast Growth Personality.

I can't spend my time proposing ideas, copy and improvements that I only get paid for when they are implemented and produce results if I can't trust my clients' abilities to act and grow fast.

Here's their "business personality", without which I would never have accepted to work with them: 



  • They act quickly rather than hesitate in fear of making mistakes. They know that it's part of the game and they play it well.
  • They are able to reconsider their previous and cherished ideas that could have a negative impact on their growth.
  • They deal with uncertainty and fear of failure. It's impossible to discover genius ideas that will skyrocket a business by being afraid to try things inducing a risk of failure.
  • They enjoy trying new and unconventional things, even scary ones.

I ensure whoever wants to profit from my brain will match this business personality by asking trick questions on our first call.


By the way, here's...

how to get in touch

how to
get in touch

It's uncommon that I accept new clients that I didn't contact first.

My cherished brain and creativity are annoyingly childish.

They only work well when they are genuinely enthusiastic about a business, brand and product(s).


And since the vast majority of companies out there don't raise their interest, I would waste too much time letting anyone book a call with me without any pre-screening. So:


  • If I didn’t contact you, I need to know what business you're in to see if my cheeky brain like it. Only then, we will consider working together in a phone call.

    You'll find a form at the bottom of this page.

  • If I did contact you first, it means I like what you’re doing and see a great potential that remains unexploited fully.
    It led my brain to work without my consent. If I wanted to help you, I took a few minutes to send you his ideas.

    If you're interested in getting more from him, we still need to establish if we're a good fit for each other, but you have my brain's attention and don't need to fill out the form.

If I didn’t contact you, I need to know what business you're in to see if my cheeky brain like it. Only then, we will consider working together in a phone call.

You'll find a form at the bottom of this page.



If I did contact you first, it means I like what you’re doing and see a great potential that remains unexploited fully.
It led my brain to work without my consent. If I wanted to help you, I took a few minutes to send you his ideas.

If you're interested in getting more from him, we still need to establish if we're a good fit for each other, but you have my brain's attention and don't need to fill out the form.


Now this is clear for everyone, I want to explain...


what happens for my clients

  1. 1
    First, it's all about letting me study the business at every level - product, market, customers, team, etc. I want to understand everything, whether it's at the macro or micro level.
  2. 2
    Then, if the objective of the contract isn't the creation of something in particular, like an ad for instance, my clients get reports as follows:
  1. 3
    The point isn't to overwhelm my clients' team with a ton of additionnal work. As explained before, I focus on high-potential improvements and ideas that don't require a lot of time and money.
    Nevertheless, if I'm convinced that there's tremendous potential behind an idea needing more time and money (like an ad), my clients and I talk about it to see if it makes sense to include it in their next team schedule or use external workforce.
  2. 4
    Nobody is contractually obligated to implement all the ideas, improvements and copy I provide them. I ask for the reasons just to understand what can and can't be executed.
  3. 5
    If anyone has questions, they ask me. If something needs to be supervised, I'm taking care of it. Once that's done, I review what needs to be reviewed.
  4. 6
    Then, I send out the next advices and ideas to implement.
    All my clients have to do is sit there and...
  5. 8
    Observe the new growth. I analyze the failures and successes. My clients can call me to discuss the direction they are taking - whether they want my advice or just make sure my ideas and suggestions will stay in line with their new focus.
  6. 9
    Over the years, they profit from the incredible job done by the additional compound interests. Furthermore, they inevitably increase the chances that my brain comes up with more and more crazy ideas that will make their business stand out as never before. Which can cause this:

competitors wanting my brain

Depending on how outstanding these ideas and improvements are...

...They can make competitors envious.

Especially for the killer copy and disruptive ideas which they wished would generate them profits instead of losing them customers and prospects.

They want to know who the hell came up with that.
They will not know.

As you may have noticed, I don't discuss clients' business. I'm not bragging about the results my brain brings them. I don't even reveal who they are.
The truth is, I can't. When someone knows that much about your market and your company, you better tie him up with as much confidentiality clauses as you can.

As it is an advantage for my clients, it isn't one for me - apart from being appreciated for my, I quote,

« Secret weapon-like discretion. »

So, rather than making claims I couldn't back up without risking a lawsuit, I offer an unquestionable proof:


try my brain

I can't stop him from getting ideas.


If a business excites him, he will come up with ideas whether I want it or not.

So, by contacting me thanks to the form below - and having a business that he likes - you'll receive some ideas and improvements free of any charge.
But keep in mind that I have no access to your metrics and don't know a lot about your market yet;


These ideas and improvements will probably be "just good" rather than great.
Just enough to show I know what I'm talking about - and my brain’s creativity.

To access the great ideas, the outside-the-box ones taking days to months of deep thinking and research, you need to be one of the clients I selected to benefit from the risk-free offer mentioned earlier.

The form to have a chance to be selected and try my brain is right here:

the form to get in touch

If you're hesitating, don't fill it out.

As explained above, I can't open a risk-free offer to those who are slow to act and afraid of making mistakes without putting myself at risk.


So, to those needing to "make up their mind" before investing a ridiculous amount of time to see if we're a good fit for each other, risking to never see the outside-the-box ideas that could change the pace of their growth forever (or they doesn't pay a dime), there's no point in contacting me.


For the others, it happens here:



EmaiL*
Name
website*
calendly
Message
Send

*Required fields.

None of this data will be sold or used in any other way than contacting you back to accept or decline your request.  See the privacy policy here.

A brain bonus

I haven't mentioned it yet.

I specialize in mental load management for intellectually hyper-creactive profiles (natural divergent thinkers).

I developed these skills over the years, trying to live in peace with my own brain hyper-creactivity. A nightmare as an entrepreneur. But also a gift:

Bill Gates, Branson, Elon, Steve Jobs… Or even Da Vinci, Newton, B. Franklin...


Name a great one, you can be sure he's a natural divergent thinker.

Disruptive ideas, marketing, strategies and products that change the world don’t come from nowhere.

Anyway;





Out of renowned geniuses' lives and neuroscience studies, I found what I did lack not only to live peacefully with my hyper-creativity but also to exploit its unique potential fully.


I ended up making it a business (Omvi - the website you're on which has nothing to do with the content of the page you’re reading).


It means if someone feels often overwhelmed - which could be because he is a divergent thinker, probably without knowing it - he calls me to get his clarity back and personalized advices.

Focus, creativity and clarity are ones of the best friends of an entrepreneur's business growth.


That's why I let my marketing clients benefit from this "brain bonus" when they need it.



Creatively,



Mr. Vivien Willard

Success message!
Warning message!
Error message!